Cardiff City and 777 Ball are in the midst of face to face meetings to try and find a way around the predicament they have found themselves in. The 777 Ball logo had to be removed from Cardiff’s shirts for their last two fixtures after the Gambling Commission stated that the Chinese gambling company did not have a licence to advertise in the UK. All gambling firms must obtain a licence or have offices in the EU. The Chinese based company which has a Chinese language website is believed to be keen to carry on the agreement if a solution can be found. Cardiff City are currently maintaining relationships with several other companies in case the deal does fall through. Peter Ridsdale stated:

“We are in discussions with others who are interested in sponsorship. I’m confident that we will be able to replace them if we are unable to resolve this to everyone’s satisfaction.”

Allegedly the Gambling Commission only realised the deal had happened when they saw the Cardiff vs Newcastle game on TV. Mr Ridsdale has managed to keep his sense of humour throughout the ordeal saying “if anything, the best thing to come out of this is that it shows the power of advertising.”