Exeter based Flybe have confirmed they will be continuing to sponsor the local club until 2012 in a move which provides great stability for the club with guaranteed income. Believed to be worth £500,000 over the three years, FLybe will continue its work with the community and with school coaching competitions.

Flybe’s director of marketing Simon Lilley,  sannounced:

“We’re delighted to be extending our sponsorship of Exeter City. At a time when the football sponsorship market nationally is in decline we are again demonstrating our commitment to our local club with a contract that will take the partnership into its tenth year. The fans at Exeter have been extremely supportive of Flybe and we are proud to have the opportunity to continue our special relationship with the Club and their supporters.”

Norwich City have announced a sponsorship deal with local company Anglian Homes. The East Anglian company will sponsor the Man of the Match, Player of the Month and Player of the Season awards at the League 1 side.

Anglian wil be able to use the club’s membership base for direct marketing purposes and will have advertising hoardings displayed above the executive box which is part of the deal.

Carlsberg have extended their sponsorship of the English Football Association for a further four years. The deal will see Carlsberg continue as the official beer of the FA and the FA Cup whilst retaining the exclusive pouring rights in Wembley Stadium. It is believed to be worth £8.5m a year for the four years.

“This is great news for Carlsberg UK, our customers, consumers and our employees,” said Gareth Roberts, Carlsberg UK’s director of sponsorship & media relations. “This clearly states our continued commitment to delivering unique and exclusive activity that supports the trade in challenging times. Carlsberg’s reputation in sponsorship continues to go from strength to strength and with this new agreement in place, its established involvement with the Uefa European Championships and a number of high-profile Premier League clubs, Carlsberg can clearly boast a portfolio second to none.”