// Text & Bluetooth

Utilising Mobile Technology For Sports Marketing

Football fans spend up to three hours on site at football stadiums up and down the country offering the ideal environment to execute an SMS Text or Bluetooth campaign.

Bluetooth campaigns rely heavily on consumers remaining within a geographical zone for a length of time. With stadiums filled by fans for long periods of time on match days, opportunities to download Bluetooth messages are maximised. Combination campaigns with additional media throughout the stadium can lead to downloads of up to 40% of the attendance.

Unique text numbers can also be provided to ensure full capture of fans’ details. These can then be accessed by you, the advertiser, for call backs or mail outs. With the increased prevalence of internet enabled phones, more fans can access your website instantaneously.