// Rugby Union Advertising

Rugby Union in the 21st Century has maintained its image of strong sporting ethics, a community ethos and commitment to the grassroots. The Rugby Football Union’s core values are Teamwork, Respect, Enjoyment, Discipline and Sportsmanship clearly reflecting the spirit of the game.

Many companies have already seen the benefit of associating their brand with these values. Rugby sponsorship and advertising can help align your brand with these values and benefit from the affluent audience that rugby provides. Pitch side advertising allows companies to communicate directly with their audience both at the game and watching on television.

The sport has seen tremendous changes in the last dozen years since it turned professional. The flagship Guinness Premiership has seen its attendances more than double since its inception in 1997 and the 2008 fan survey showed that more than 1 in 10 was a new rugby supporter.

For advice and ideas on advertising in rugby please call one of our consultants on +44 (0) 20 7965 4545 or email info@aghworldwide.com
.

• Bristol Rugby Club
• Harlequins Rugby Union
• London Irish
• London Wasps
• Nottingham
• Saracens
• Worcester
• Ospreys

• Average Guinness Premiership fan: 45 year old male earning £46,000
• 1 in 2 fans is a season ticket holder
• 86% of Guinness Premiership fans are ABC1
• 80% of Guinness Premiership fans are male
• 1 in 3 adult fans attend with their children
• 2009-10 opening weekend of Guinness Premiership draws record crowds