// West Ham United

Ground: Upton Park

Capacity: 35,640

Average Attendance 08/09: 34,208

Address: Green Street, Upton Park, London E13 9AZ

Local Clubs: Tottenham Hotspur, Chelsea, Arsenal, Fulham, QPR, Crystal Palace, Brentford, Millwall, Leyton Orient

West Ham United based in the East End of London have been synonymous with producing quality English players since 1966 when England lifted the World Cup. The club stand for family values mixed with cosmopolitan flair and this combination has led to lucrative sponsorship deals with a variety of companies. The Club have looked to capitalise on this by introducing digital perimeter boards to improve their in stadium advertising proposition. In 2008/9 the club’s shirt sponsor XL went bankrupt leading to the club initially taping over the branding before seeking a new sponsor. SBO Bet were announced in a deal which allowed the global online sportsbook to reportedly gain exposure at well under the market rate.