// Digital Perimeter Boards

Pitchside Advertising

LED Digital Perimeter Boards have brought a new dimension to football stadium advertising. With the English Premier League being broadcast in 211 territories across the globe, reaching over 662m households each matchday and a cumulative audience of 4.77 billion a season it is the best supported league in the world.

Research has found LED Digital Perimeter Boards are at least four times as effective at delivering brand recall compared to traditional static advertising boards – this enables the would be advertiser to harness the potential of this captive global audience.

Located up close to the action pitch side advertising boards are clearly visible to both television viewers and the matchday audience.

We gained multi-market media value through digital perimeter boards. The English Premier League has raised our brand stature onto a global stage – Cityscape

The huge benefit of this form of advertising is in-programme exposure, as opposed to half-time avoidance; which means it cannot be avoided by channel hopping. Advertisers gain huge brand exposure to large domestic and global TV audiences and are able to target stadiums geographically.