// Cricket Sponsorship & Advertising

Cricket is a game that owes much of its unique appeal to the fact that it should be played not only within its Laws but also within the Spirit of the Game. Any action which is seen to abuse this Spirit causes injury to the game itself – MCC Code of Laws

Cricket holds a special place in the hearts of fans throughout this country and further afield. It is India and the subcontinent’s number one sport and supports international brands as well as regionally and nationally focussed companies.

It is the respect players have for each other, their opponents, the umpires and the traditional values of the game that ensures the legacy of cricket goes beyond the field of play. These same values ring true to many brands and have led many companies to align their brand over long periods with England’s summer sport.

The combination of traditional values and the introduction of spectator-friendly facilities, new forms of the games and increased interactivity of the content has seen cricket in England become increasingly popular every year all the way from play ground to test arena. Participation increased by 27% in 2007 and 24% in 2008, the LV County Championship saw attendances swell by 30% whilst test arenas have consistently sold out during this period. Twenty20 saw a rise of 36% in attendances in 2008 cementing its place in the domestic calendar as attendances in general rose by 23%.

For opportunities to align your brand with the most passionate fans in the country please call one of our consultants on +44 (0) 20 7965 4545 or email info@aghworldwide.com.